It's the color you want if you don't have an iPhone 8 yet and have a penchant for a unique hue. The backs exhibit a deep red color due to Apple's new all-glass design.
The new iPhone 8 color officially launches on Friday April 13, but we were able to see it ahead of time in real-life context, beyond Apple's perfected product shots.
Here's what we thought when we had the phones (and Apple's other Product Red accessories) in hand.
The switch is much preferred as it blends in with the LCD screen when it's off and is far less distracting than white when watching a movie or a quick YouTube video.
The Red iPhone 8 (left) and iPhone 8 Plus (right) have 4.7-inch and 5.5-inch screens, respectively. They're identical to the iPhones that came out seven months ago.
Also carried over to the new red iPhone 8 is the fact that Apple's glass finish uses a seven-layer color process for precise hue and opacity.
This seven-layer color process is why we're seeing a brighter red color compared to the Product Red iPhone 7. Last year's iPhones were made of familiar aluminum.
Here's the other great perk to the iPhone 8 glass enclosure: it supports wireless charging, technology that isn't feasible on any aluminum phone we've seen.
Okay. Wait. Here's the first true perk to buying any Product Red item, like the iPhone 8. A portion of the proceeds go directly to Global Fund HIV/AIDS.
The high-profile charity goes toward grants that provide testing, counselling, treatment, and prevention programmes with a specific focus on eliminating transmission of the virus from mothers to their babies.
Apple first partnered with (RED) in 2006 and has donated more than $160 million to the Global Fund, making Apple the organisation’s largest corporate donor.
Since you may have been distracted and bought the iPhone X, here's a familiar sight you may have missed (and still adore): the old iPhone home button. Remember that?
The home button (really a non-movable pad with haptic feedback now) is part of the new Red iPhone 8 and 8 Plus, which don't have a TrueDepth camera for Face ID.
This is a the second key reason people we've talked to have opted for the iPhone 8 and 8 Plus over the iPhone X. The lower price point is, of course, the first reason.
We don't think the home button is ever coming back to an iPhone, so this may be the last new iPhone to launch with it.
The differences between the smaller iPhone 8 and bigger 8 Plus remain the same in red. You jump from a one-hand-friendly 4.7-inch screen to a 5.5-inch screen and get a bigger battery.
The dual-lens camera is the big selling point for the Plus. The second rear camera, pictured here, acts has a telephoto lens. You can zoom in without distortion.
You'll also find that Portrait mode and Portrait Lighting modes are exclusive to the iPhone 8 Plus and the iPhone X, adding blur and other effects to your portrait backgrounds.
The red iPhone 8 aluminum frame is sandwiched by glass. However, a lot of detail went into making the seven-layer glass and aluminum color match.
The new color seamlessly transitions between the two different materials, as you can see in this photo. You'll also notice, again, no headphone jack here.
We weren't able to walk away with the new iPhone 8 and 8 Plus. We had to return them when we were done playing with them. However, they'll be available soon.
You can pre-order the phones today and pick them up in stores starting on Friday April 13 in the following countries: Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, the UK, and the US.
Wait, there's more to Apple's Product Red showcase.
You can outfit your new red iPhone 8 or 8 Plus in a matching Product Red case – or give an existing iPhone 8 the new hue. This is ideal for early adopters who already bought an iPhone 8 in a different color.
The iPhone X gets Product Red treatment too, with a plastic or leather red cases.
The Apple Watch has a pair of bands compatible all existing Apple Watch models and available for both the 38mm and 42mm Watch sizes.
The Sport band comes in red (left), while the leather Classic Buckle comes in ruby red (right). It goes well with the red-dotted digital crown on the Apple Watch 3 LTE.
We got to test out the new red iPhone X folio case. Apple's folio cases protect the iPhone on all sides with a wallet-like cover attachment that folds over the glass.
What's great about the folio cases is that you can wake and put to sleep the phone by merely opening the cover flap. It's a nice effect if you like this sort of case.
You can fit about three credit cards into the first slot on the inside of the folio case and a metro pass and folded up cash into the second slot. It's a decent wallet replacement when you need something besides Apple Pay.
The inside of the folio case has a soft microfiber lining for protection. It won't keep your delicate, all-screen iPhone X out of danger in all situations, but it's a good start.
The Beats Solo3 headphones with the same W1 chip found in the AirPods are also donning the Product Red color. You'll also find the Beats Pill+ in the new red hue.
Apple has all sorts of iPad-sized covers and folios in the Product Red color, from the 12.9-inch iPad Pro sleeve to the Apple Pencil case.
Yes, Apple even added a Product Red Smart Cover to the new iPad 2018 accessory lineup. That was fast, right? Sadly, you won't find the new color for the Smart Keyboard Covers. We checked.
That's everything Apple has to offer from its new red iPhone 8 color scheme and the matching accessories. Everything launches on Friday, April 13.
Keep in mind that red iPhone always seems to mark the middle of the iPhone lifecycle. It's like a literal red flag to early adopters who are easily tempted by newness.
We're less than five months away from September, the month Apple likes to launch new phones, and it could hold surprises like the new iPhone X2, a cheaper iPhone 9, and whatever else the company comes up with.
We'll keep you up to date on new iPhones just in case you're not tempted by all the red you see before you.