Having used a similar approach for the launch of last year's Galaxy Note 8, Samsung has today released a handful of new teaser videos for the Galaxy S9 and S9 Plus on its South Korean YouTube channel, with the short flicks focusing on the photographic capabilities of the upcoming flagship handsets.
In the first of three videos, each lasting only 15 seconds, Samsung fires off a series of fast-moving, rapidly-edited action shots featuring a skateboarder, a roller-coaster, a wingsuit pilot and more.
At the end of the video, a large '9' logo appears over the screen (a visual motif that Samsung has been using with some frequency in the lead up to the S9's unveiling), with the wingsuit footage instantly going into super slow motion, suggesting that the S9's camera will be able pull off a similar effect.
In the second video, Samsung shows us a series of night-time scenarios, eventually ending on a shot of a deer standing in the dark while facing the camera.
The 9 logo appears once again, with the center of the number brightening up significantly to give a much clearer look at the deer and its surroundings.
We think it's safe to assume that the video is hinting at the Galaxy S9's low-light photography smarts.
In the third and final teaser, a fun-loving dude is shown pulling a number of expressive faces across a series of situations. Right at the end, the familiar number 9 logo appears over the man's face and turns it into an animated cartoon version.
We've heard about the Galaxy S9's apparent Animoji-like features before, and this final teaser goes a long way to legitimizing that particular rumor.
Of course, it's all admittedly guesswork when it comes to ascertaining exactly what the videos show — none of these features have been officially confirmed by Samsung yet.
Still, we think the South Korean electronics giant is being pretty clear about what we can expect from the Galaxy S9 and S9 Plus' cameras. We'll know for sure when the phones are unveiled at Mobile World Congress on February 25, 2018.