The official Amazon Prime Day 2019 dates have been announced, and just as we had suspected, it's happening on the third weekend of July – less than a month away.
Amazon Prime Day starts on July 15 and and runs through July 16, with the online retailer promising two full days of 'epic deals,' according to today's press release.
The start time is midnight in each region (so kick off for the US and UK Prime Day will be different, for example). Amazon is previewing what will be on sale in each region.
Preview of Amazon Prime Day deals
Amazon is already previewing what are likely to be its top Prime Day deals. Naturally, it's touting its own good or partner goods first.
In the US, this means saving $120 on the newly announced Toshiba HD 43-inch Fire TV Edition Smart TV – it's going to be just $179.99 and almost certainly a hot seller.
In the UK, Amazon has already started ramping up to Prime Day, offering the first-gen Amazon Echo Show speaker (the first one to have a screen) for £79.99 (it was £179.99 originally).
Amazon says Prime members will also see dramatic deals on Alexa-enabled devices, claiming they'll be the "biggest Prime Day deals ever" on such hardware.
In total, there will be more than one million deals globallu, according to Amazon, and they'll launch throughout the 48-hour event.
Amazon has a reason for you to keep coming back to its website for two straight days, though you can always follow our Amazon Prime Day 2019 guide for a curated list of the best deals.